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Dive into the research topics where Ohbyung Kwon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Factors influencing the adoption intent of quantum computing in enterprises: An innovation adoption process perspective
Kwon, O., Kwon, S., Jung, T. & Alimamy, S., Feb 2026, In: International Journal of Information Management. 86, 102978.Research output: Contribution to journal › Article › peer-review
Open Access -
Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content
Jung, T., Koghut, M., Lee, E. & Kwon, O., Oct 2025, In: Journal of Retailing and Consumer Services. 87, 104403.Research output: Contribution to journal › Article › peer-review
Open Access8 Citations (Scopus) -
Close to digital heritage? Proximity moderator effects in virtual reality heritage experience
Jung, T., Trunfio, M., Sohn, K. & Kwon, O., 2025, (Accepted/In press) In: Current Issues in Tourism.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (Scopus) -
Effects of meta-human characteristics on user acceptance: from the perspective of uncanny valley theory
Bae, S., Jung, T., Cho, J. & Kwon, O., 2025, In: Behaviour and Information Technology. 44, 4, p. 731-748 18 p.Research output: Contribution to journal › Article › peer-review
Open Access10 Citations (Scopus) -
Enhancing Analytic Hierarchy Process Modelling Under Uncertainty With Fine-Tuning LLM
Park, H., Oh, H., Gao, F. & Kwon, O., Jun 2025, In: Expert Systems. 42, 6, e70051.Research output: Contribution to journal › Article › peer-review
Open Access
Press/Media
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Researchers from Kyung Hee University Describe Research in Inflammatory Bowel Disease (Dysbiotic signatures and diagnostic potential of gut microbial markers for inflammatory bowel disease in Korean population)
Kim, E.-S., Kim, B.-H., Lee, C. K., Bae, J.-W., Kim, H. C., Kim, E. Y., Kim, H., Kim, H., Park, K. C., Kwon, O., Kwon, B. S. & Kim, H.
25/10/24
1 item of Media coverage
Press/Media