Fingerprint
Dive into the research topics where Yegyu Han is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 3 Article
-
Splurging with Alexa: How voicebots increase product upgrades
Park, S. K., Han, Y. & Sela, A., Dec 2026, In: Marketing Letters. 37, 1, 9.Research output: Contribution to journal › Article › peer-review
-
All that glitters is not gold: when glossy packaging hurts brand trust
Han, Y. & Pandelaere, M., Jun 2021, In: Marketing Letters. 32, 2, p. 191-202 12 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Benefiting from disagreement: Counterarguing reduces prechoice bias in information evaluation
Chaxel, A. S. & Han, Y., Jan 2018, In: Journal of Consumer Psychology. 28, 1, p. 115-129 15 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus)