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맛집 탐방 인플루언서의 특성이 중국 시청자의 플로우 경험과 지속시청의도 및 모방소비의도에 미치는 영향 - 자아동일시의 조절효과 -

Translated title of the contribution: The Impact of Restaurant Exploration Influencer’s Characteristics on Chinese Viewers’ Flow, Continuance Intention and Mimicking Consumption Intention - Moderating Effects of Self-Identification -

Research output: Contribution to journal › Article

Translated title of the contributionThe Impact of Restaurant Exploration Influencer’s Characteristics on Chinese Viewers’ Flow, Continuance Intention and Mimicking Consumption Intention - Moderating Effects of Self-Identification -
Original languageKorean
Journal한국외식산업학회지
Volume21
DOIs
Publication statusPublished - Dec 2025

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