@inproceedings{8611f3c8edaa42e49ca56b83b7d2337b,
title = "43.3: Power efficient AMOLED display with novel four sub-pixel architecture and driving scheme",
abstract = "We present a novel all-phosphorescent AMOLED pixel architecture with a red, green, light blue and deep blue sub-pixel design. The highly efficient light blue reduces power consumption by 33\% compared to an equivalent conventional RGB display using a fluorescent blue sub-pixel. Furthermore, by using a light and deep blue sub-pixel layout, the lifetime of the display will be significantly increased due to the reduced on-time required for the deep blue sub-pixel. Here we demonstrate this new design in a 2.5-inch A MOLED panel.",
author = "So, \{Woo Young\} and Levermore, \{Peter A.\} and Adamovich, \{Vadim I.\} and Kamala Rajan and Weaver, \{Michael S.\} and Ruiqing Ma and Mike Hack and Brown, \{Julie J.\} and Kang, \{Moon Hyo\} and Kim, \{Hyo Jun\} and Hur, \{Ji Ho\} and Choi, \{Jae Won\} and Kim, \{Jae Ik\} and Jin Jang and Gunshik Kim and Junsik Oh and Lee, \{Han Yong\}",
year = "2010",
language = "English",
isbn = "9781618390950",
series = "48th Annual SID Symposium, Seminar, and Exhibition 2010, Display Week 2010",
pages = "622--625",
booktitle = "48th Annual SID Symposium, Seminar, and Exhibition 2010, Display Week 2010",
note = "48th Annual SID Symposium, Seminar, and Exhibition 2010, Display Week 2010 ; Conference date: 23-05-2010 Through 28-05-2010",
}