Abstract
Consumers in the online shopping environment have had difficulties in selecting an optimal supplier. This is caused by the fact that current comparison shopping services have limitations in considering supplier's various pricing strategies. Current Comparison Shopping Model (CSM) including these limitations may enable online consumers to select a non-optimal supplier. To overcome these problems, we proposed a Comparison Shopping Optimization Model based on Suppliers' Pricing Contexts (CSOM-SPC), which gives online consumers effective price-sorted suppliers. Through illustrative experimentation and paired t-test, we show that CSOM-SPC provides more realistic and effective comparison prices compared with current CSM.
| Original language | English |
|---|---|
| Pages (from-to) | 5736-5744 |
| Number of pages | 9 |
| Journal | Expert Systems with Applications |
| Volume | 37 |
| Issue number | 8 |
| DOIs | |
| Publication status | Published - Aug 2010 |
Bibliographical note
Funding Information:This work was supported by the Korea Research Foundation Grant funded by the Korean Government (MOEHRD) (KRF-2006-332-B00098) (Yong Sik Chang) and by the Kyung Hee University Research Fund in 2008 (Kyoung Jun Lee).
Keywords
- Comparison shopping
- Online shopping
- Optimization model
- Pricing contexts
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