AIDMA 모델과 목표지향적 행동모형(MGB)을 적용한 골프콘텐츠 시청자의 의사결정과정

Translated title of the contribution: The decision-making process of golf content viewers using the AIDMA model and goal-oriented behavior model(MGB)

Research output: Contribution to journal › Article

Translated title of the contribution	The decision-making process of golf content viewers using the AIDMA model and goal-oriented behavior model(MGB)
Original language	Korean
Journal	한국체육과학회지
Volume	33
DOIs	https://doi.org/10.35159/kjss.2024.8.33.4.161
Publication status	Published - 2024

Access to Document

@article{8e28701f437f40c3a085d111ffd93066,

title = "AIDMA 모델과 목표지향적 행동모형(MGB)을 적용한 골프콘텐츠 시청자의 의사결정과정",

author = "Lee, \{Jeoung Hak\}",

year = "2024",

doi = "10.35159/kjss.2024.8.33.4.161",

language = "Korean",

volume = "33",

journal = "한국체육과학회지",

issn = "1226-0258",

publisher = "한국체육과학회",

}