Abstract
Employing the Gompertz model, this study examines diverse macro-level adoption factors influencing tablet PC diffusion in 43 countries. The results suggest that tablet PC is a complement to smartphone in early diffusion of smart device; lower tablet PC price contributes to tablet PC diffusion; and high levels of social network penetration and income are drivers of initial tablet PC diffusion. The country-level study also demonstrates the substitution nature of PC-tablet and PC-smartphone in the initial diffusion period of tablet PC.
| Original language | English |
|---|---|
| Pages (from-to) | 518-527 |
| Number of pages | 10 |
| Journal | Telematics and Informatics |
| Volume | 34 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 May 2017 |
Bibliographical note
Publisher Copyright:© 2016 Elsevier Ltd
Keywords
- Complements
- PC-to-smartphone substitution
- PC-to-tablet substitution
- Social network penetration
- Tablet PC diffusion
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