An Empirical Investigation of Personalized Recommendation and Reward Effect on Customer Behavior: A Stimulus–Organism–Response (SOR) Model Perspective

Jaeho Jeong, Dongeon Kim, Xinzhe Li, Qinglong Li, Ilyoung Choi, Jaekyeong Kim

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

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Computer Science

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Neuroscience

Psychology