An empirical study of the business model in the Korean internet stock trading market

Kun Chang Lee; Jinsung Kim; Namho Chung; Soonjae Kwon

An empirical study of the business model in the Korean internet stock trading market

Kun Chang Lee, Jinsung Kim, Namho Chung, Soonjae Kwon

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The objective of this paper is to empirically test the validity of the prevailing business model of the Korean Internet stock trading market, and search for the possibility of updating it to incorporate the changes in market needs. Since 1998, the Internet stock trading companies in Korea have been adopting the commission discount strategy as their major business model so as to attract more customers to their web site. However, customer needs as well as the Internet technology have changed drastically in the meantime, which means that their current business model should be adapted accordingly. Nevertheless, literature tackling this issue has seldom been reported. In this sense, this paper is aimed at empirically testing the validity of the current business model and seeking the possibility to revise it for the purpose of incorporating the changes in market trend. For this purpose, we collected 83 valid questionnaires and performed empirical analysis. Results showed that the commission discount policy, a currently prevailing business model in the Korean Internet stock trading market should be modified to incorporate several additional factors such as Easy to use, Reliability, Relative Advantage, and Need to Improve Speed.

Original language	English
Title of host publication	ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems
Editors	Joaquim Filipe, Bernadette Sharp, Algirdas Pakstas, Paula Miranda
Publisher	ICEIS Press
Pages	984-990
Number of pages	7
ISBN (Electronic)	9729805024, 9789729805028
Publication status	Published - 2001
Event	3rd International Conference on Enterprise Information Systems, ICEIS 2001 - Setubal, Portugal Duration: 7 Jul 2001 → 10 Jul 2001

Publication series

Name	ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems
Volume	2

Conference

Conference	3rd International Conference on Enterprise Information Systems, ICEIS 2001
Country/Territory	Portugal
City	Setubal
Period	7/07/01 → 10/07/01

Keywords

Business Model
Factor Analysis
Internet Stock Trading
Multiple Regression

Cite this

Lee, K. C., Kim, J., Chung, N., & Kwon, S. (2001). An empirical study of the business model in the Korean internet stock trading market. In J. Filipe, B. Sharp, A. Pakstas, & P. Miranda (Eds.), ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems (pp. 984-990). (ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems; Vol. 2). ICEIS Press.

Lee, Kun Chang ; Kim, Jinsung ; Chung, Namho et al. / An empirical study of the business model in the Korean internet stock trading market. ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems. editor / Joaquim Filipe ; Bernadette Sharp ; Algirdas Pakstas ; Paula Miranda. ICEIS Press, 2001. pp. 984-990 (ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems).

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abstract = "The objective of this paper is to empirically test the validity of the prevailing business model of the Korean Internet stock trading market, and search for the possibility of updating it to incorporate the changes in market needs. Since 1998, the Internet stock trading companies in Korea have been adopting the commission discount strategy as their major business model so as to attract more customers to their web site. However, customer needs as well as the Internet technology have changed drastically in the meantime, which means that their current business model should be adapted accordingly. Nevertheless, literature tackling this issue has seldom been reported. In this sense, this paper is aimed at empirically testing the validity of the current business model and seeking the possibility to revise it for the purpose of incorporating the changes in market trend. For this purpose, we collected 83 valid questionnaires and performed empirical analysis. Results showed that the commission discount policy, a currently prevailing business model in the Korean Internet stock trading market should be modified to incorporate several additional factors such as Easy to use, Reliability, Relative Advantage, and Need to Improve Speed.",

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Lee, KC, Kim, J, Chung, N & Kwon, S 2001, An empirical study of the business model in the Korean internet stock trading market. in J Filipe, B Sharp, A Pakstas & P Miranda (eds), ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems. ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems, vol. 2, ICEIS Press, pp. 984-990, 3rd International Conference on Enterprise Information Systems, ICEIS 2001, Setubal, Portugal, 7/07/01.

An empirical study of the business model in the Korean internet stock trading market. / Lee, Kun Chang; Kim, Jinsung; Chung, Namho et al.
ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems. ed. / Joaquim Filipe; Bernadette Sharp; Algirdas Pakstas; Paula Miranda. ICEIS Press, 2001. p. 984-990 (ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems; Vol. 2).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - The objective of this paper is to empirically test the validity of the prevailing business model of the Korean Internet stock trading market, and search for the possibility of updating it to incorporate the changes in market needs. Since 1998, the Internet stock trading companies in Korea have been adopting the commission discount strategy as their major business model so as to attract more customers to their web site. However, customer needs as well as the Internet technology have changed drastically in the meantime, which means that their current business model should be adapted accordingly. Nevertheless, literature tackling this issue has seldom been reported. In this sense, this paper is aimed at empirically testing the validity of the current business model and seeking the possibility to revise it for the purpose of incorporating the changes in market trend. For this purpose, we collected 83 valid questionnaires and performed empirical analysis. Results showed that the commission discount policy, a currently prevailing business model in the Korean Internet stock trading market should be modified to incorporate several additional factors such as Easy to use, Reliability, Relative Advantage, and Need to Improve Speed.

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Lee KC, Kim J, Chung N, Kwon S. An empirical study of the business model in the Korean internet stock trading market. In Filipe J, Sharp B, Pakstas A, Miranda P, editors, ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems. ICEIS Press. 2001. p. 984-990. (ICEIS 2001 - Proceedings of the 3rd International Conference on Enterprise Information Systems).

An empirical study of the business model in the Korean internet stock trading market

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Publication series

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Keywords

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