Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

Sojin Jung; Hongjoo Woo; Byoungho Ellie Jin

Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

Sojin Jung, Hongjoo Woo, Byoungho Ellie Jin

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	94
Number of pages	1
Publication status	Published - 2019
Event	Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications - Hong Kong, Hong Kong Duration: 21 May 2019 → 23 May 2019

Conference

Conference	Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications
Country/Territory	Hong Kong
City	Hong Kong
Period	21/05/19 → 23/05/19

Cite this

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title = "Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity",

author = "Sojin Jung and Hongjoo Woo and Jin, {Byoungho Ellie}",

year = "2019",

language = "English",

pages = "94",

note = "Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications ; Conference date: 21-05-2019 Through 23-05-2019",

}

Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity. / Jung, Sojin; Woo, Hongjoo; Jin, Byoungho Ellie.
2019. 94 Paper presented at Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications, Hong Kong, Hong Kong.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

AU - Jung, Sojin

AU - Woo, Hongjoo

AU - Jin, Byoungho Ellie

PY - 2019

Y1 - 2019

UR - http://www.scopus.com/inward/record.url?scp=85071507013&partnerID=8YFLogxK

M3 - Paper

AN - SCOPUS:85071507013

SP - 94

T2 - Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications

Y2 - 21 May 2019 through 23 May 2019

ER -

Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

Conference

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Cite this