ChatGPT for Trip Planning: The Effect of Narrowing Down Options

Seunghun Shin; Jungkeun Kim; Eunji Lee; Yerin Yhee; Chulmo Koo

doi:10.1177/00472875231214196

ChatGPT for Trip Planning: The Effect of Narrowing Down Options

Seunghun Shin, Jungkeun Kim, Eunji Lee, Yerin Yhee, Chulmo Koo

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Abstract

ChatGPT is expected to have significant implications for trip planning from a traveler’s perspective. ChatGPT has the potential to be a revolutionary search tool, enabling travelers to bypass an often complicated and disturbing process with a simple conversation with ChatGPT. This research aimed to explain the impact of ChatGPT on travelers’ trip planning behavior; specifically, it examined how travelers perceive ChatGPT when they narrow down multiple travel options. Based on the choice overload effect, we conducted five experimental studies to determine the negative effect of reducing options from the initial recommendations using ChatGPT. The results showed the importance of a hybrid decision-making process involving both humans and ChatGPT. Using our empirical results, we provide significant theoretical and practical implications for travelers’ trip planning behavior incorporating ChatGPT.

Original language	English
Pages (from-to)	247-266
Number of pages	20
Journal	Journal of Travel Research
Volume	64
Issue number	2
DOIs	https://doi.org/10.1177/00472875231214196
Publication status	Published - Feb 2025

Bibliographical note

Publisher Copyright:
© The Author(s) 2023.

Keywords

AI recommendation
ChatGPT
Chatbot
choice overload
hybrid choice
option recommendation
travel decision-making process

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10.1177/00472875231214196

Cite this

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AU - Koo, Chulmo

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ChatGPT for Trip Planning: The Effect of Narrowing Down Options

Abstract

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Keywords

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