CO-EXPERIENCE AND DIGITAL INCENTIVES: UNDERSTANDING PURCHASE INTENTION IN THE P2E METAVERSE

Sujin Bae; Qiyuan Tang; Ohbyung Kwon

CO-EXPERIENCE AND DIGITAL INCENTIVES: UNDERSTANDING PURCHASE INTENTION IN THE P2E METAVERSE

Sujin Bae
, Qiyuan Tang
, Ohbyung Kwon

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

The purpose of this study is to demonstrate the effects of co-experience and digital incentives, the main features of the Play to Earn (P2E)-type metaverse, on the successful operation of the metaverse. With consideration of the experience economy model, we propose a research model to elucidate participants' satisfaction, attitudes toward farming, and purchase intention for a P2E metaverse-type virtual farm. Analysis of data from questionnaires targeting real players confirmed the positive effects of co-experience and digital incentives on satisfaction and attitudes toward farming related to educational and entertainment experiences. We present theoretical and practical implications suggested by the results.

Original language	English
Title of host publication	16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022
Publisher	IADIS Press
Pages	239-242
Number of pages	4
ISBN (Electronic)	9789898704405
Publication status	Published - 2022
Event	16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022 - Lisbon, Portugal Duration: 19 Jul 2022 → 22 Jul 2022

Publication series

Name	16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022

Conference

Conference	16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022
Country/Territory	Portugal
City	Lisbon
Period	19/07/22 → 22/07/22

Bibliographical note

Publisher Copyright:
© 2022 International Conference on Interfaces and Human Computer Interaction

Keywords

Avatar
Co-Experience
Experience Economy Theory
Purchase Intention
Satisfaction
Virtual Farm

Cite this

Bae, S., Tang, Q., & Kwon, O. (2022). CO-EXPERIENCE AND DIGITAL INCENTIVES: UNDERSTANDING PURCHASE INTENTION IN THE P2E METAVERSE. In 16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022 (pp. 239-242). (16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022). IADIS Press.

Bae, Sujin ; Tang, Qiyuan ; Kwon, Ohbyung. / CO-EXPERIENCE AND DIGITAL INCENTIVES : UNDERSTANDING PURCHASE INTENTION IN THE P2E METAVERSE. 16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022. IADIS Press, 2022. pp. 239-242 (16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022).

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abstract = "The purpose of this study is to demonstrate the effects of co-experience and digital incentives, the main features of the Play to Earn (P2E)-type metaverse, on the successful operation of the metaverse. With consideration of the experience economy model, we propose a research model to elucidate participants' satisfaction, attitudes toward farming, and purchase intention for a P2E metaverse-type virtual farm. Analysis of data from questionnaires targeting real players confirmed the positive effects of co-experience and digital incentives on satisfaction and attitudes toward farming related to educational and entertainment experiences. We present theoretical and practical implications suggested by the results.",

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Bae, S, Tang, Q & Kwon, O 2022, CO-EXPERIENCE AND DIGITAL INCENTIVES: UNDERSTANDING PURCHASE INTENTION IN THE P2E METAVERSE. in 16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022. 16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022, IADIS Press, pp. 239-242, 16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022, Lisbon, Portugal, 19/07/22.

CO-EXPERIENCE AND DIGITAL INCENTIVES: UNDERSTANDING PURCHASE INTENTION IN THE P2E METAVERSE. / Bae, Sujin; Tang, Qiyuan; Kwon, Ohbyung.
16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022. IADIS Press, 2022. p. 239-242 (16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - CO-EXPERIENCE AND DIGITAL INCENTIVES

T2 - 16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022

AU - Bae, Sujin

AU - Tang, Qiyuan

AU - Kwon, Ohbyung

PY - 2022

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N2 - The purpose of this study is to demonstrate the effects of co-experience and digital incentives, the main features of the Play to Earn (P2E)-type metaverse, on the successful operation of the metaverse. With consideration of the experience economy model, we propose a research model to elucidate participants' satisfaction, attitudes toward farming, and purchase intention for a P2E metaverse-type virtual farm. Analysis of data from questionnaires targeting real players confirmed the positive effects of co-experience and digital incentives on satisfaction and attitudes toward farming related to educational and entertainment experiences. We present theoretical and practical implications suggested by the results.

AB - The purpose of this study is to demonstrate the effects of co-experience and digital incentives, the main features of the Play to Earn (P2E)-type metaverse, on the successful operation of the metaverse. With consideration of the experience economy model, we propose a research model to elucidate participants' satisfaction, attitudes toward farming, and purchase intention for a P2E metaverse-type virtual farm. Analysis of data from questionnaires targeting real players confirmed the positive effects of co-experience and digital incentives on satisfaction and attitudes toward farming related to educational and entertainment experiences. We present theoretical and practical implications suggested by the results.

KW - Avatar

KW - Co-Experience

KW - Experience Economy Theory

KW - Purchase Intention

KW - Satisfaction

KW - Virtual Farm

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M3 - Conference contribution

AN - SCOPUS:85142238622

T3 - 16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022

SP - 239

EP - 242

BT - 16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022

PB - IADIS Press

Y2 - 19 July 2022 through 22 July 2022

ER -

Bae S, Tang Q, Kwon O. CO-EXPERIENCE AND DIGITAL INCENTIVES: UNDERSTANDING PURCHASE INTENTION IN THE P2E METAVERSE. In 16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022. IADIS Press. 2022. p. 239-242. (16th International Conference on Interfaces and Human Computer Interaction, IHCI 2022, and 15th International Conference on Game and Entertainment Technologies 2022, GET 2022 - Held at the 16th Multi Conference on Computer Science and Information Systems, MCCSIS 2022).

CO-EXPERIENCE AND DIGITAL INCENTIVES: UNDERSTANDING PURCHASE INTENTION IN THE P2E METAVERSE

Abstract

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Bibliographical note

Keywords

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