TY - GEN
T1 - Consumer propensity and location analysis based real-time location tracing advertisement service design and implementation
T2 - International Conference on Signal Processing and Multimedia Applications, SIGMAP 2012 and International Conference on Wireless Information Networks and Systems, WINSYS 2012
AU - Won, Daehee
AU - Kim, Yoonsoo
AU - Joh, Hangki
AU - Ryoo, Intae
AU - Suh, Dougyoung
N1 - Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2012
Y1 - 2012
N2 - While distributing Android free of charge, Google intended to expose its advertisements on the platforms to seize users' eyes and make profits. However, smart phones are kept in bags or pockets during most of the time instead of showing screens in front of users' eyes. If the time during which users' eyes cannot be seized becomes longer advertisement effects will decrease as much. In this study, in order to solve these problems, consumers' movement paths are grasped using continuous screens based on the results of analyses of consumer propensity to replay advertisement images. Advertisement image replay lists are composed of related advertisements based on the key words set by consumers. The relevant project was named as shADow meaning Advertisements that follow like shadows.
AB - While distributing Android free of charge, Google intended to expose its advertisements on the platforms to seize users' eyes and make profits. However, smart phones are kept in bags or pockets during most of the time instead of showing screens in front of users' eyes. If the time during which users' eyes cannot be seized becomes longer advertisement effects will decrease as much. In this study, in order to solve these problems, consumers' movement paths are grasped using continuous screens based on the results of analyses of consumer propensity to replay advertisement images. Advertisement image replay lists are composed of related advertisements based on the key words set by consumers. The relevant project was named as shADow meaning Advertisements that follow like shadows.
KW - Advertisement service
KW - Consumer propensity
KW - Location based service
KW - Real time location based service
UR - https://www.scopus.com/pages/publications/84867654056
M3 - Conference contribution
AN - SCOPUS:84867654056
SN - 9789898565259
T3 - SIGMAP 2012, WINSYS 2012 - Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems
SP - 171
EP - 179
BT - SIGMAP 2012 WINSYS 2012 - Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems
Y2 - 24 July 2012 through 27 July 2012
ER -