Design of tag match advertising system and the evaluation of the business model

Jungho Jun; Kyoung Jun Lee

doi:10.1109/APSCC.2008.80

Design of tag match advertising system and the evaluation of the business model

Jungho Jun, Kyoung Jun Lee

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Citations (Scopus)

Abstract

This paper designs the 'Tag Match' advertising system which uses mobile RFID. Tag Match Advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA can be defined as 'an advertising model, based on mobile RFID application, which offers advertisement for users after the consideration of users' demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it'. This paper proposes the architectures and the user interface of TMA and evaluates the feasibilities of the business model by assessing the assumptions that are the basis of structured model.

Original language	English
Title of host publication	Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008
Publisher	IEEE Computer Society
Pages	1533-1537
Number of pages	5
ISBN (Print)	9780769534732
DOIs	https://doi.org/10.1109/APSCC.2008.80
Publication status	Published - 2008
Event	3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008 - Yilan, Taiwan, Province of China Duration: 9 Dec 2008 → 12 Dec 2008

Publication series

Name	Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008

Conference

Conference	3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008
Country/Territory	Taiwan, Province of China
City	Yilan
Period	9/12/08 → 12/12/08

Keywords

Business model
Mobile RFID
Tag match advertising (TMA)
Ubiquitous computing

Access to Document

10.1109/APSCC.2008.80

Cite this

Jun, J., & Lee, K. J. (2008). Design of tag match advertising system and the evaluation of the business model. In Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008 (pp. 1533-1537). Article 4780898 (Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008). IEEE Computer Society. https://doi.org/10.1109/APSCC.2008.80

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abstract = "This paper designs the 'Tag Match' advertising system which uses mobile RFID. Tag Match Advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA can be defined as 'an advertising model, based on mobile RFID application, which offers advertisement for users after the consideration of users' demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it'. This paper proposes the architectures and the user interface of TMA and evaluates the feasibilities of the business model by assessing the assumptions that are the basis of structured model.",

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author = "Jungho Jun and Lee, {Kyoung Jun}",

year = "2008",

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isbn = "9780769534732",

series = "Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008",

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Jun, J & Lee, KJ 2008, Design of tag match advertising system and the evaluation of the business model. in Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008., 4780898, Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008, IEEE Computer Society, pp. 1533-1537, 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008, Yilan, Taiwan, Province of China, 9/12/08. https://doi.org/10.1109/APSCC.2008.80

Design of tag match advertising system and the evaluation of the business model. / Jun, Jungho; Lee, Kyoung Jun.
Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008. IEEE Computer Society, 2008. p. 1533-1537 4780898 (Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Design of tag match advertising system and the evaluation of the business model

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Keywords

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