Design of ubiquitous referral marketing: A business model and method

Kyoung Jun Lee; Jong Chul Lee

doi:10.1007/11823865_11

Design of ubiquitous referral marketing: A business model and method

Kyoung Jun Lee, Jong Chul Lee

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

8 Citations (Scopus)

Abstract

This paper provides a corporation's marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-ofmouth communication effects on consumers' life, changes in corporations' attitude toward word-of-mouth marketing, and the difficulties that corporations have in conducting word-of-mouth marketing. The business model this paper suggests makes seamless business-to-consumer and consumer-to-consumer networking possible using the RFID technology and facilitates the word-of-mouth marketing through incentive system of each economic player.

Original language	English
Title of host publication	E-Commerce and Web Technologies - 7th International Conference, EC-Web 2006, Proceedings
Publisher	Springer Verlag
Pages	102-111
Number of pages	10
ISBN (Print)	3540377433, 9783540377436
DOIs	https://doi.org/10.1007/11823865_11
Publication status	Published - 2006
Event	7th International Conference on E-Commerce and Web Technologies, EC-Web 2006 - Krakow, Poland Duration: 5 Sept 2006 → 7 Sept 2006

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	4082 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	7th International Conference on E-Commerce and Web Technologies, EC-Web 2006
Country/Territory	Poland
City	Krakow
Period	5/09/06 → 7/09/06

Access to Document

10.1007/11823865_11

Cite this

Lee, K. J., & Lee, J. C. (2006). Design of ubiquitous referral marketing: A business model and method. In E-Commerce and Web Technologies - 7th International Conference, EC-Web 2006, Proceedings (pp. 102-111). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4082 LNCS). Springer Verlag. https://doi.org/10.1007/11823865_11

@inproceedings{78c5ea9ab829424da6ccc110a4cbc979,

title = "Design of ubiquitous referral marketing: A business model and method",

abstract = "This paper provides a corporation's marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-ofmouth communication effects on consumers' life, changes in corporations' attitude toward word-of-mouth marketing, and the difficulties that corporations have in conducting word-of-mouth marketing. The business model this paper suggests makes seamless business-to-consumer and consumer-to-consumer networking possible using the RFID technology and facilitates the word-of-mouth marketing through incentive system of each economic player.",

author = "Lee, {Kyoung Jun} and Lee, {Jong Chul}",

year = "2006",

doi = "10.1007/11823865_11",

language = "English",

isbn = "3540377433",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

pages = "102--111",

booktitle = "E-Commerce and Web Technologies - 7th International Conference, EC-Web 2006, Proceedings",

address = "Germany",

}

Lee, KJ & Lee, JC 2006, Design of ubiquitous referral marketing: A business model and method. in E-Commerce and Web Technologies - 7th International Conference, EC-Web 2006, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 4082 LNCS, Springer Verlag, pp. 102-111, 7th International Conference on E-Commerce and Web Technologies, EC-Web 2006, Krakow, Poland, 5/09/06. https://doi.org/10.1007/11823865_11

Design of ubiquitous referral marketing: A business model and method. / Lee, Kyoung Jun; Lee, Jong Chul.
E-Commerce and Web Technologies - 7th International Conference, EC-Web 2006, Proceedings. Springer Verlag, 2006. p. 102-111 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4082 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Design of ubiquitous referral marketing

T2 - 7th International Conference on E-Commerce and Web Technologies, EC-Web 2006

AU - Lee, Kyoung Jun

AU - Lee, Jong Chul

PY - 2006

Y1 - 2006

N2 - This paper provides a corporation's marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-ofmouth communication effects on consumers' life, changes in corporations' attitude toward word-of-mouth marketing, and the difficulties that corporations have in conducting word-of-mouth marketing. The business model this paper suggests makes seamless business-to-consumer and consumer-to-consumer networking possible using the RFID technology and facilitates the word-of-mouth marketing through incentive system of each economic player.

AB - This paper provides a corporation's marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-ofmouth communication effects on consumers' life, changes in corporations' attitude toward word-of-mouth marketing, and the difficulties that corporations have in conducting word-of-mouth marketing. The business model this paper suggests makes seamless business-to-consumer and consumer-to-consumer networking possible using the RFID technology and facilitates the word-of-mouth marketing through incentive system of each economic player.

UR - http://www.scopus.com/inward/record.url?scp=33750064255&partnerID=8YFLogxK

U2 - 10.1007/11823865_11

DO - 10.1007/11823865_11

M3 - Conference contribution

AN - SCOPUS:33750064255

SN - 3540377433

SN - 9783540377436

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 102

EP - 111

BT - E-Commerce and Web Technologies - 7th International Conference, EC-Web 2006, Proceedings

PB - Springer Verlag

Y2 - 5 September 2006 through 7 September 2006

ER -

Lee KJ, Lee JC. Design of ubiquitous referral marketing: A business model and method. In E-Commerce and Web Technologies - 7th International Conference, EC-Web 2006, Proceedings. Springer Verlag. 2006. p. 102-111. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/11823865_11

Design of ubiquitous referral marketing: A business model and method

Abstract

Publication series

Conference

Access to Document

Other files and links

Fingerprint

Cite this