Abstract
Geotagging which is one of the newest technologies in the smart tourism field is reckoned as being very useful for travelers in enhancing visiting experience. This study, focusing on the perspective of traveler’s readiness and technology acceptance model with hedonic view, aims at analyzing the relationships between traveler’s readiness, geotag technology perception and geotag adoption. In this study, the negative and insignificant relationship between traveler’s readiness and geotag usefulness were found. Positive relationships between traveler’s readiness and geotag ease of use and enjoyment were found. The influence of geotag ease of use on its usefulness was also found. Besides, the results show that both geotag ease of use and geotag enjoyment significantly influence its use intention. However, geotag usefulness didn’t significantly affect the geotag use intention. This study hopes to contribute in theoretical and practical ways, providing more information about how traveler’s readiness and technology perception factors influence geotag use intention.
| Original language | English |
|---|---|
| Pages (from-to) | 731-742 |
| Number of pages | 12 |
| Journal | Information Systems Frontiers |
| Volume | 19 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Aug 2017 |
Bibliographical note
Publisher Copyright:© 2016, Springer Science+Business Media New York.
Keywords
- Ability
- Geotag
- Hedonic technology acceptance model
- Role clarity
- Smart tourism
- Social network sites
- Traveler’s readiness