Examining the influencing factors of intention to share accommodations in online hospitality exchange networks

Sodam Kim; Kyung Young Lee; Chulmo Koo; Sung Byung Yang

doi:10.1080/10548408.2016.1244024

Examining the influencing factors of intention to share accommodations in online hospitality exchange networks

Sodam Kim, Kyung Young Lee, Chulmo Koo, Sung Byung Yang

Research output: Contribution to journal › Article › peer-review

56 Citations (Scopus)

Abstract

CouchSurfing is a free social-network-based online hospitality exchange network, aptly representing a new sharing economy phenomenon. Based on social capital theory and previous literature, this study attempts to answer why hosts help strangers without any expected economic benefit within online hospitality exchange networks. An empirical study based on a Web survey conducted with CouchSurfing hosts reveals that the most identified antecedents (enjoy helping, shared narratives, desire to make friends, and reciprocity) are significantly related to hosts’ intention to share accommodations. Interestingly, the overshadowing effect of trust in CouchSurfing on the intention to share accommodations is also found.

Original language	English
Pages (from-to)	16-31
Number of pages	16
Journal	Journal of Travel and Tourism Marketing
Volume	35
Issue number	1
DOIs	https://doi.org/10.1080/10548408.2016.1244024
Publication status	Published - 2 Jan 2018

Bibliographical note

Publisher Copyright:
© 2017 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

CouchSurfing
Intention to share accommodations
online hospitality exchange networks
sharing economy
social capital theory
trust

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10.1080/10548408.2016.1244024

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AB - CouchSurfing is a free social-network-based online hospitality exchange network, aptly representing a new sharing economy phenomenon. Based on social capital theory and previous literature, this study attempts to answer why hosts help strangers without any expected economic benefit within online hospitality exchange networks. An empirical study based on a Web survey conducted with CouchSurfing hosts reveals that the most identified antecedents (enjoy helping, shared narratives, desire to make friends, and reciprocity) are significantly related to hosts’ intention to share accommodations. Interestingly, the overshadowing effect of trust in CouchSurfing on the intention to share accommodations is also found.

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Examining the influencing factors of intention to share accommodations in online hospitality exchange networks

Abstract

Bibliographical note

Keywords

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