TY - GEN
T1 - Exploring the use of social communications technologies in tasks and its performance in organizations
AU - Koo, Chulmo
AU - Jung, Jason J.
AU - Lee, Daeyong
N1 - Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2009
Y1 - 2009
N2 - Social communication technologies (SCT) might be alternative sources of knowledge diffusion and enable employee to achieve their goals. We have investigated that the effects of SCT in the relationship with tasks and social aspects toward task performance. This study can contribute the understanding of contemporary social media usage and its performance in organizations. We collected survey data of 280 employees in companies and analyze it with multivariate regression analysis. In sum, our findings are as followings: Characteristics of tasks (analyzability, urgency, complex) influence the use of SCT and social aspects (social influence, social affinity) moderate the relationship between the tasks and the use of SCT.
AB - Social communication technologies (SCT) might be alternative sources of knowledge diffusion and enable employee to achieve their goals. We have investigated that the effects of SCT in the relationship with tasks and social aspects toward task performance. This study can contribute the understanding of contemporary social media usage and its performance in organizations. We collected survey data of 280 employees in companies and analyze it with multivariate regression analysis. In sum, our findings are as followings: Characteristics of tasks (analyzability, urgency, complex) influence the use of SCT and social aspects (social influence, social affinity) moderate the relationship between the tasks and the use of SCT.
KW - Media richness theory
KW - Social affinity
KW - Social communications
KW - Social influence
KW - Task characteristics
KW - Task performance
UR - http://www.scopus.com/inward/record.url?scp=70449109595&partnerID=8YFLogxK
U2 - 10.1109/ACIIDS.2009.80
DO - 10.1109/ACIIDS.2009.80
M3 - Conference contribution
AN - SCOPUS:70449109595
SN - 9780769535807
T3 - Proceedings - 2009 1st Asian Conference on Intelligent Information and Database Systems, ACIIDS 2009
SP - 368
EP - 373
BT - 2009 1st Asian Conference on Intelligent Information and Database Systems, ACIIDS 2009
T2 - 2009 1st Asian Conference on Intelligent Information and Database Systems, ACIIDS 2009
Y2 - 1 April 2009 through 3 April 2009
ER -