Implication of the fit between Airbnb and host characteristics: A trust-transfer perspective

Heejeong Han; Chulmo Koo; Namho Chung

doi:10.1145/2971603.2971613

Implication of the fit between Airbnb and host characteristics: A trust-transfer perspective

Heejeong Han, Chulmo Koo, Namho Chung

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

13 Citations (Scopus)

Abstract

Airbnb is the peer-to-peer accommodation website and one type of sharing economy. Airbnb has a growing trend in the world. It is important to understand why guests (buyers) build trust in Airbnb and trust in the hosts (sellers). Grounded in the fit theory and trust transfer, this study investigates which characteristics of hosts and the platform have an impact on the trust in host and trust in Airbnb through guests' perceived fit. This study will collect from a sample of the Airbnb users and analyze the data using structural equation modeling. The findings will bear implications for the researchers as well as for practitioners.

Original language	English
Title of host publication	Proceedings of the 18th Annual International Conference on Electronic Commerce
Subtitle of host publication	e-Commerce in Smart connected World, ICEC 2016
Publisher	Association for Computing Machinery
ISBN (Electronic)	9781450342223
DOIs	https://doi.org/10.1145/2971603.2971613
Publication status	Published - 17 Aug 2016
Event	18th International Conference on Electronic Commerce, ICEC 2016 - Suwon, Korea, Republic of Duration: 17 Aug 2016 → 19 Aug 2016

Publication series

Name	ACM International Conference Proceeding Series
Volume	17-19-August-2016

Conference

Conference	18th International Conference on Electronic Commerce, ICEC 2016
Country/Territory	Korea, Republic of
City	Suwon
Period	17/08/16 → 19/08/16

Bibliographical note

Publisher Copyright:
© 2016 ACM.

Keywords

Fit theory
Peer-to-peer accommodation
Perceived fit
Sharing economy
Trust transfer

Access to Document

10.1145/2971603.2971613

Cite this

Han, H., Koo, C., & Chung, N. (2016). Implication of the fit between Airbnb and host characteristics: A trust-transfer perspective. In Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016 Article 2971613 (ACM International Conference Proceeding Series; Vol. 17-19-August-2016). Association for Computing Machinery. https://doi.org/10.1145/2971603.2971613

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Han, H, Koo, C & Chung, N 2016, Implication of the fit between Airbnb and host characteristics: A trust-transfer perspective. in Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016., 2971613, ACM International Conference Proceeding Series, vol. 17-19-August-2016, Association for Computing Machinery, 18th International Conference on Electronic Commerce, ICEC 2016, Suwon, Korea, Republic of, 17/08/16. https://doi.org/10.1145/2971603.2971613

Implication of the fit between Airbnb and host characteristics: A trust-transfer perspective. / Han, Heejeong; Koo, Chulmo ; Chung, Namho.
Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016. Association for Computing Machinery, 2016. 2971613 (ACM International Conference Proceeding Series; Vol. 17-19-August-2016).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - Airbnb is the peer-to-peer accommodation website and one type of sharing economy. Airbnb has a growing trend in the world. It is important to understand why guests (buyers) build trust in Airbnb and trust in the hosts (sellers). Grounded in the fit theory and trust transfer, this study investigates which characteristics of hosts and the platform have an impact on the trust in host and trust in Airbnb through guests' perceived fit. This study will collect from a sample of the Airbnb users and analyze the data using structural equation modeling. The findings will bear implications for the researchers as well as for practitioners.

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Han H, Koo C , Chung N. Implication of the fit between Airbnb and host characteristics: A trust-transfer perspective. In Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016. Association for Computing Machinery. 2016. 2971613. (ACM International Conference Proceeding Series). doi: 10.1145/2971603.2971613

Implication of the fit between Airbnb and host characteristics: A trust-transfer perspective

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