Abstract
Recently, with the advance of wireless Internet access via mobile devices, a myriad of game development companies has forayed into the mobile game market, leading to intense competition. To survive in this fierce competition, mobile game developers often try to get a grasp of the rapidly changing needs of their customers by operating their own official communities where game users freely leave their requests, suggestions, and ideas relevant to focal games. Based on the heuristic-systematic model (HSM) and data quality (DQ) framework, this study derives key content, non-content, and hybrid cues that can be utilized when game developers accept suggested postings in these online communities. The results of the hierarchical multiple regression analysis show relevancy, timeliness, amount of writing, and the number of comments are positively associated with mobile game developers' knowledge adoption. In addition, title attractiveness mitigates the relationship between amount of writing/the number of comments and knowledge adoption.
| Original language | English |
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| Title of host publication | Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society |
| Subtitle of host publication | Are We Ready?, PACIS 2018 |
| Editors | Motonari Tanabu, Dai Senoo |
| Publisher | Association for Information Systems |
| ISBN (Electronic) | 9784902590838 |
| Publication status | Published - 2018 |
| Event | 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 - Yokohama, Japan Duration: 26 Jun 2018 → 30 Jun 2018 |
Publication series
| Name | Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 |
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Conference
| Conference | 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 |
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| Country/Territory | Japan |
| City | Yokohama |
| Period | 26/06/18 → 30/06/18 |
Bibliographical note
Publisher Copyright:© PACIS 2018.
Keywords
- Data quality (DQ) framework
- Heuristic-systematic model (HSM)
- Knowledge adoption
- Mobile game developer
- Online community