One-to-one customized brand recommendation in virtual shopping mall

Taehan Kim; Sang Chan Park

doi:10.1109/ICMIT.2000.916773

One-to-one customized brand recommendation in virtual shopping mall

Taehan Kim, Sang Chan Park

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Citations (Scopus)

Abstract

As customer-driven marketing is rising up, total quality management on customer focus becomes important. But current research hasn't expanded to customer's realm and couldn't be one for a standpoint of customer. In this paper, we will present customized one-to-one marketing strategy focusing on customer, considering server, product, and facility at the same time. For doing so, we detect several manifest purchase patterns of the customers by clustering purchase history of target customers. We can also understand the characteristics of each customer's purchase. After grasping some noticeable purchase patterns of each customer, we determine recommendation path for the customer in virtual shopping mall. By means of recommending items according to the path for each customer, we expect the improvement in sales and profit of a retail company.

Original language	English
Title of host publication	Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology
Subtitle of host publication	"Management in the 21st Century", ICMIT 2000
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	659-663
Number of pages	5
ISBN (Electronic)	0780366522, 9780780366527
DOIs	https://doi.org/10.1109/ICMIT.2000.916773
Publication status	Published - 2000
Event	IEEE International Conference on Management of Innovation and Technology, ICMIT 2000 - Singapore, Singapore Duration: 12 Nov 2000 → 15 Nov 2000

Publication series

Name	Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology:
Volume	2

Conference

Conference	IEEE International Conference on Management of Innovation and Technology, ICMIT 2000
Country/Territory	Singapore
City	Singapore
Period	12/11/00 → 15/11/00

Bibliographical note

Publisher Copyright:
©2000 IEEE.

Keywords

Clustering
Customer-driven marketing
Virtual shopping mall

Access to Document

10.1109/ICMIT.2000.916773

Cite this

Kim, T., & Park, S. C. (2000). One-to-one customized brand recommendation in virtual shopping mall. In Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology: "Management in the 21st Century", ICMIT 2000 (pp. 659-663). Article 916773 (Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology:; Vol. 2). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICMIT.2000.916773

Kim, Taehan ; Park, Sang Chan. / One-to-one customized brand recommendation in virtual shopping mall. Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology: "Management in the 21st Century", ICMIT 2000. Institute of Electrical and Electronics Engineers Inc., 2000. pp. 659-663 (Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology:).

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abstract = "As customer-driven marketing is rising up, total quality management on customer focus becomes important. But current research hasn't expanded to customer's realm and couldn't be one for a standpoint of customer. In this paper, we will present customized one-to-one marketing strategy focusing on customer, considering server, product, and facility at the same time. For doing so, we detect several manifest purchase patterns of the customers by clustering purchase history of target customers. We can also understand the characteristics of each customer's purchase. After grasping some noticeable purchase patterns of each customer, we determine recommendation path for the customer in virtual shopping mall. By means of recommending items according to the path for each customer, we expect the improvement in sales and profit of a retail company.",

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Kim, T & Park, SC 2000, One-to-one customized brand recommendation in virtual shopping mall. in Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology: "Management in the 21st Century", ICMIT 2000., 916773, Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology:, vol. 2, Institute of Electrical and Electronics Engineers Inc., pp. 659-663, IEEE International Conference on Management of Innovation and Technology, ICMIT 2000, Singapore, Singapore, 12/11/00. https://doi.org/10.1109/ICMIT.2000.916773

One-to-one customized brand recommendation in virtual shopping mall. / Kim, Taehan; Park, Sang Chan.
Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology: "Management in the 21st Century", ICMIT 2000. Institute of Electrical and Electronics Engineers Inc., 2000. p. 659-663 916773 (Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology:; Vol. 2).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - As customer-driven marketing is rising up, total quality management on customer focus becomes important. But current research hasn't expanded to customer's realm and couldn't be one for a standpoint of customer. In this paper, we will present customized one-to-one marketing strategy focusing on customer, considering server, product, and facility at the same time. For doing so, we detect several manifest purchase patterns of the customers by clustering purchase history of target customers. We can also understand the characteristics of each customer's purchase. After grasping some noticeable purchase patterns of each customer, we determine recommendation path for the customer in virtual shopping mall. By means of recommending items according to the path for each customer, we expect the improvement in sales and profit of a retail company.

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Kim T, Park SC. One-to-one customized brand recommendation in virtual shopping mall. In Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology: "Management in the 21st Century", ICMIT 2000. Institute of Electrical and Electronics Engineers Inc. 2000. p. 659-663. 916773. (Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology:). doi: 10.1109/ICMIT.2000.916773

One-to-one customized brand recommendation in virtual shopping mall

Abstract

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Bibliographical note

Keywords

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