@inproceedings{261029043685409c8db88f5bc9748408,
title = "Power efficient all-phosphorescent AMOLED with novel four sub-pixel architecture",
abstract = "A novel all-phosphorescent AMOLED pixel architecture with a red, green, light blue and deep blue sub-pixel design is presented. Power consumption is reduced by 33\% with the inclusion of a highly efficient light blue compared to an equivalent conventional RGB display using a fluorescent blue sub-pixel Here we demonstrate this new design in a 2.5-inch AMOLED panel.",
keywords = "AMOLED, PHOLED, Power consumption, Quad pixel",
author = "So, \{Woo Young\} and Levermore, \{Peter A.\} and Adamovich, \{Vadim I.\} and Kamala Rajan and Weaver, \{Michael S.\} and Ruiqing Ma and Mike Hack and Brown, \{Julie J.\} and Kang, \{Moon Hyo\} and Kim, \{Hyo Jun\} and Hur, \{Ji Ho\} and Choi, \{Jae Won\} and Kim, \{Jae Ik\} and Jin Jang",
year = "2010",
language = "English",
isbn = "9781617827020",
series = "Proceedings of International Meeting on Information Display",
pages = "388--389",
booktitle = "10th International Meeting on Information Display and International Display Manufacturing Conference and Asia Display 2010, IMID/IDMC/ASIA Display 2010",
note = "10th International Meeting on Information Display and International Display Manufacturing Conference and Asia Display 2010, IMID/IDMC/ASIA Display 2010 ; Conference date: 11-10-2010 Through 15-10-2010",
}