Promoting Sustainable Transportation: How People Trust and Accept Autonomous Vehicles—Focusing on the Different Levels of Collaboration Between Human Drivers and Artificial Intelligence—An Empirical Study with Partial Least Squares Structural Equation Modeling and Multi-Group Analysis

Despite the advancement in autonomous vehicles, public trust and acceptance are crucial for AV’s widespread adoption. This study examines how different collaboration levels between human drivers and artificial intelligence influence users’ trust and acceptance of AVs. Using an extended Technology Acceptance Model, this study incorporates psychological factors and technological attitudes such as perceived safety, perceived risk, AI literacy, and AI technophobia. Data collected from 392 vehicle owners across 11 Chinese cities were analyzed using Partial Least Squares Structural Equation Modeling and Multi-Group Analysis. The findings reveal that at the fully manual level, perceived ease of use significantly influences perceived usefulness, while trust remains grounded in mechanical reliability rather than AI systems. In contrast, as AI assumes driving responsibilities at collaborative automation levels, the findings show that AI literacy significantly increases perceived trust and ease of use, while AI technophobia decreases them, with these effects varying across different driving automation levels. As AI takes on greater driving responsibilities, perceived ease of use becomes less critical, and perceived trust increasingly influences users’ acceptance. These findings highlight the need for targeted public education and phased automation strategies, offering guidance for AV developers to address user concerns and build trust in autonomous technologies. By enhancing public trust and acceptance, this study contributes to sustainable development by promoting safer roads and enabling more efficient, resource-conscious transportation systems. Gradually integrating AVs into urban mobility also supports smart city initiatives, fostering more sustainable urban environments.