Push-Pull Mooring 이론을 활용한 전시회의 고유성과 새로움 추구, 지각된 전환비용, 재참관의도 간의 영향 관계 연구

Bong-Seok Kim

doi:10.35176/JMTR.25.4.9

Push-Pull Mooring 이론을 활용한 전시회의 고유성과 새로움 추구, 지각된 전환비용, 재참관의도 간의 영향 관계 연구

Translated title of the contribution: A Study on the Relationships Among Exhibition Authenticity and Novelty Seeking, Perceived Switching Costs, and Revisit Intention : Applying the Push-Pull Mooring Framework

Bong-Seok Kim

College of Hotel & Tourism Management

Research output: Contribution to journal › Article

Translated title of the contribution	A Study on the Relationships Among Exhibition Authenticity and Novelty Seeking, Perceived Switching Costs, and Revisit Intention : Applying the Push-Pull Mooring Framework
Original language	Korean
Journal	MICE관광연구
Volume	25
DOIs	https://doi.org/10.35176/JMTR.25.4.9
Publication status	Published - Nov 2025

Access to Document

10.35176/JMTR.25.4.9

Cite this

@article{059755d8df0c486cb1baca383d617843,

title = "Push-Pull Mooring 이론을 활용한 전시회의 고유성과 새로움 추구, 지각된 전환비용, 재참관의도 간의 영향 관계 연구",

author = "Bong-Seok Kim",

year = "2025",

month = nov,

doi = "10.35176/JMTR.25.4.9",

language = "Korean",

volume = "25",

journal = "MICE관광연구",

issn = "2765-7787",

publisher = "한국마이스관광학회",

}