Retraction Note to: Slow fashion branding: understanding what consumers value most (Journal of Brand Management, (2022), 29, (141–149), 10.1057/s41262-021-00256-4)

The Editor-in-Chief has retracted this article. After publication, the journal became aware that the part of the survey conducted in Korea did not comply with the local Research Ethics regulations, as ethics approval or exemption from IRB review was not sought prior to commencing the study. Sojin Jung does not agree to this retraction. Byoungho Ellie Jin has not responded to any correspondence from the publisher about this retraction.