Successful crowdfunding: The effects of founder and project factors

Meng Hong Por; Sung Byung Yang; Taekyung Kim

doi:10.1145/2971603.2971611

Successful crowdfunding: The effects of founder and project factors

Meng Hong Por, Sung Byung Yang, Taekyung Kim

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

Crowdfunding has been regarded as a novel way of collecting money for innovators to launch products and services by opening their ideas in online. This funding approach is differentiated from a traditional fundraising alternative in terms of project evaluation and risk management. In this paper, we question the reason why some crowdfunding projects are more successful in the context of a pre-ordering model, also known as a reward-based crowdfunding. Data analysis results based on 704 Kickstarter projects showed that founder's prior experiences would influence successful fundraising. User comments and update efforts have positive effects on the increase of success rate. In addition, we examined that the amount of funding goal had negative association with fundraising success.

Original language	English
Title of host publication	Proceedings of the 18th Annual International Conference on Electronic Commerce
Subtitle of host publication	e-Commerce in Smart connected World, ICEC 2016
Publisher	Association for Computing Machinery
ISBN (Electronic)	9781450342223
DOIs	https://doi.org/10.1145/2971603.2971611
Publication status	Published - 17 Aug 2016
Event	18th International Conference on Electronic Commerce, ICEC 2016 - Suwon, Korea, Republic of Duration: 17 Aug 2016 → 19 Aug 2016

Publication series

Name	ACM International Conference Proceeding Series
Volume	17-19-August-2016

Conference

Conference	18th International Conference on Electronic Commerce, ICEC 2016
Country/Territory	Korea, Republic of
City	Suwon
Period	17/08/16 → 19/08/16

Bibliographical note

Publisher Copyright:
Copyright is held by the owner/author(s).

Keywords

Crowdfunding
Crowdsourcing
Successful fundraising

Access to Document

10.1145/2971603.2971611

Cite this

Por, M. H., Yang, S. B., & Kim, T. (2016). Successful crowdfunding: The effects of founder and project factors. In Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016 Article 2971611 (ACM International Conference Proceeding Series; Vol. 17-19-August-2016). Association for Computing Machinery. https://doi.org/10.1145/2971603.2971611

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abstract = "Crowdfunding has been regarded as a novel way of collecting money for innovators to launch products and services by opening their ideas in online. This funding approach is differentiated from a traditional fundraising alternative in terms of project evaluation and risk management. In this paper, we question the reason why some crowdfunding projects are more successful in the context of a pre-ordering model, also known as a reward-based crowdfunding. Data analysis results based on 704 Kickstarter projects showed that founder's prior experiences would influence successful fundraising. User comments and update efforts have positive effects on the increase of success rate. In addition, we examined that the amount of funding goal had negative association with fundraising success.",

keywords = "Crowdfunding, Crowdsourcing, Successful fundraising",

author = "Por, {Meng Hong} and Yang, {Sung Byung} and Taekyung Kim",

note = "Publisher Copyright: Copyright is held by the owner/author(s).; 18th International Conference on Electronic Commerce, ICEC 2016 ; Conference date: 17-08-2016 Through 19-08-2016",

year = "2016",

month = aug,

day = "17",

doi = "10.1145/2971603.2971611",

language = "English",

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Por, MH, Yang, SB & Kim, T 2016, Successful crowdfunding: The effects of founder and project factors. in Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016., 2971611, ACM International Conference Proceeding Series, vol. 17-19-August-2016, Association for Computing Machinery, 18th International Conference on Electronic Commerce, ICEC 2016, Suwon, Korea, Republic of, 17/08/16. https://doi.org/10.1145/2971603.2971611

Successful crowdfunding: The effects of founder and project factors. / Por, Meng Hong; Yang, Sung Byung ; Kim, Taekyung.
Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016. Association for Computing Machinery, 2016. 2971611 (ACM International Conference Proceeding Series; Vol. 17-19-August-2016).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - Crowdfunding has been regarded as a novel way of collecting money for innovators to launch products and services by opening their ideas in online. This funding approach is differentiated from a traditional fundraising alternative in terms of project evaluation and risk management. In this paper, we question the reason why some crowdfunding projects are more successful in the context of a pre-ordering model, also known as a reward-based crowdfunding. Data analysis results based on 704 Kickstarter projects showed that founder's prior experiences would influence successful fundraising. User comments and update efforts have positive effects on the increase of success rate. In addition, we examined that the amount of funding goal had negative association with fundraising success.

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Successful crowdfunding: The effects of founder and project factors

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Bibliographical note

Keywords

Access to Document

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