Tag Match Advertising business model in mobile RFID environment

Kyoung Jun Lee; Jungho Jun

doi:10.1109/ICCIT.2008.235

Tag Match Advertising business model in mobile RFID environment

Kyoung Jun Lee, Jungho Jun

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

This paper proposes the 'Tag Match' advertising business model which uses mobile RFID. Tag Match Advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA model can be defined as 'an advertising model, based on mobile RFID application, which offers the most appropriate advertisement for users after the consideration of users' demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it'. This paper describes its scenarios, processes, participants and their benefits. Tag Match Advertising (TMA) is a ubiquitous version of content match advertising on the Internet.

Original language	English
Title of host publication	Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008
Pages	837-841
Number of pages	5
DOIs	https://doi.org/10.1109/ICCIT.2008.235
Publication status	Published - 2008
Event	3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008 - Busan, Korea, Republic of Duration: 11 Nov 2008 → 13 Nov 2008

Publication series

Name	Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008
Volume	1

Conference

Conference	3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008
Country/Territory	Korea, Republic of
City	Busan
Period	11/11/08 → 13/11/08

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10.1109/ICCIT.2008.235

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Lee, K. J., & Jun, J. (2008). Tag Match Advertising business model in mobile RFID environment. In Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008 (pp. 837-841). Article 4682133 (Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008; Vol. 1). https://doi.org/10.1109/ICCIT.2008.235

@inproceedings{de20cdeb0d42436e8ea02fa9f799c60e,

title = "Tag Match Advertising business model in mobile RFID environment",

abstract = "This paper proposes the 'Tag Match' advertising business model which uses mobile RFID. Tag Match Advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA model can be defined as 'an advertising model, based on mobile RFID application, which offers the most appropriate advertisement for users after the consideration of users' demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it'. This paper describes its scenarios, processes, participants and their benefits. Tag Match Advertising (TMA) is a ubiquitous version of content match advertising on the Internet.",

author = "Lee, {Kyoung Jun} and Jungho Jun",

note = "Copyright: Copyright 2009 Elsevier B.V., All rights reserved.; 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008 ; Conference date: 11-11-2008 Through 13-11-2008",

year = "2008",

doi = "10.1109/ICCIT.2008.235",

language = "English",

isbn = "9780769534077",

series = "Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008",

pages = "837--841",

booktitle = "Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008",

}

Lee, KJ & Jun, J 2008, Tag Match Advertising business model in mobile RFID environment. in Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008., 4682133, Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008, vol. 1, pp. 837-841, 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008, Busan, Korea, Republic of, 11/11/08. https://doi.org/10.1109/ICCIT.2008.235

Tag Match Advertising business model in mobile RFID environment. / Lee, Kyoung Jun; Jun, Jungho.
Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008. 2008. p. 837-841 4682133 (Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008; Vol. 1).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - This paper proposes the 'Tag Match' advertising business model which uses mobile RFID. Tag Match Advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA model can be defined as 'an advertising model, based on mobile RFID application, which offers the most appropriate advertisement for users after the consideration of users' demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it'. This paper describes its scenarios, processes, participants and their benefits. Tag Match Advertising (TMA) is a ubiquitous version of content match advertising on the Internet.

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Tag Match Advertising business model in mobile RFID environment

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