Technological expectation and consumer preferences for product form

Seh Woong Chung; Jin K. Han; Yong Seok Sohn

doi:10.1016/j.jbusres.2011.10.032

Technological expectation and consumer preferences for product form

Seh Woong Chung
, Jin K. Han
, Yong Seok Sohn

Research output: Contribution to journal › Article › peer-review

11 Citations (Scopus)

Abstract

Increasingly, manufacturers address consumers' fear of product obsolescence by offering products in a modular form, hence allowing the consumer to replace or upgrade components as needed. The extant literature, however, has not studied consumers' responses to product modularity. This study explores how consumers weigh potential benefits (e.g., alleviate obsolescence concerns) vis-a- vis downsides (e.g., magnify complexity perceptions) to arrive at product-form preferences. The study further extends the literature by showing product lifecycle stages and order-of-entry to moderate the impact of product modularity on consumer preferences.

Original language	English
Pages (from-to)	1290-1294
Number of pages	5
Journal	Journal of Business Research
Volume	65
Issue number	9
DOIs	https://doi.org/10.1016/j.jbusres.2011.10.032
Publication status	Published - Sept 2012

Bibliographical note

Funding Information:
YongSeok Sohn acknowledges the generous support of the National Research Foundation in Korea ( NRF-B00237 ), and Jin K. Han would like to thank Kyung Hee University's International Scholar research support. The authors appreciate helpful comments from Dae Ryun Chang and Shijin Yoo on the earlier version of the manuscript.

Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.

Keywords

Modularity
Obsolescence
Product complexity
Technological expectation

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10.1016/j.jbusres.2011.10.032

Cite this

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title = "Technological expectation and consumer preferences for product form",

abstract = "Increasingly, manufacturers address consumers' fear of product obsolescence by offering products in a modular form, hence allowing the consumer to replace or upgrade components as needed. The extant literature, however, has not studied consumers' responses to product modularity. This study explores how consumers weigh potential benefits (e.g., alleviate obsolescence concerns) vis-a- vis downsides (e.g., magnify complexity perceptions) to arrive at product-form preferences. The study further extends the literature by showing product lifecycle stages and order-of-entry to moderate the impact of product modularity on consumer preferences.",

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author = "Chung, \{Seh Woong\} and Han, \{Jin K.\} and Sohn, \{Yong Seok\}",

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year = "2012",

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doi = "10.1016/j.jbusres.2011.10.032",

language = "English",

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AU - Han, Jin K.

AU - Sohn, Yong Seok

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AB - Increasingly, manufacturers address consumers' fear of product obsolescence by offering products in a modular form, hence allowing the consumer to replace or upgrade components as needed. The extant literature, however, has not studied consumers' responses to product modularity. This study explores how consumers weigh potential benefits (e.g., alleviate obsolescence concerns) vis-a- vis downsides (e.g., magnify complexity perceptions) to arrive at product-form preferences. The study further extends the literature by showing product lifecycle stages and order-of-entry to moderate the impact of product modularity on consumer preferences.

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KW - Obsolescence

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M3 - Article

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SN - 0148-2963

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SP - 1290

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JO - Journal of Business Research

JF - Journal of Business Research

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ER -

Technological expectation and consumer preferences for product form

Abstract

Bibliographical note

Keywords

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