The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers' behavioral intentions to read menu labels in the restaurant industry

Eojina Kim, Sunny Ham, Il Sun Yang, Jeong Gil Choi

Research output: Contribution to journal › Article › peer-review

172 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers' behavioral intentions to read menu labels in the restaurant industry'. Together they form a unique fingerprint.

Food Science