The structural relationship on sport values and continuous participation intention of the dance for all participants based on the 4 experience economy theory

[Purpose] The purpose of this study was to examine the structural relationship between the sport values and continuous participation intention of the dance for all participants based on the 4 experience economy theory. [Methods] Frequency analysis, correlation analysis, confirmatory factor analysis and structural equation modeling using SPSS 21.0 and AMOS 18.0 were conducted to analyze the survey materials. [Results] First, the entertainment experience was a significant effect on all factors of sports value. Second, educational experience was a significant effect on all factors except sports entertainment value. Third, escapist experiences have a significant effect on all factors except physical value. Fourth, aesthetic experience has a significant effect on all factors of sports value. Fifth, social value and entertainment value was a significant influence on the continuous participation intention. Sixth, entertainment experience and aesthetic experience was a significant influence on the continuous participation intention. [Conclusions] Through these study results, it was confirmed that 4 experience, sport values and continuous participation intention of dance for all participants had a significant influence on each other.