Abstract
Research studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music festival. The results are expected to assist festival organizers in managing and implementing market-oriented service strategies to improve the quality of festivals and therefore to enhance the attendee satisfactions and their behavioral intentions.
| Original language | English |
|---|---|
| Pages (from-to) | 52-63 |
| Number of pages | 12 |
| Journal | Asia Pacific Journal of Tourism Research |
| Volume | 25 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2 Jan 2020 |
Bibliographical note
Publisher Copyright:© 2019, © 2019 Asia Pacific Tourism Association.
Keywords
- Festival experience
- Jarasum music festival
- Millennials
- South Korea
- convention
- event
- interactivity
- music festival
- music quality
- smart tourism