Ubiquitous business model by seamless integration of photo and location information

Jeong In Ju, Jong Chul Lee, Kyoung Jun Lee

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Photos are one of the most popular contents in many social networking sites, and their usage is suitable for commercial purposes because a particular place has its own characteristic or symbolic meaning related to products and services. However, it is difficult to find business models using photos due to limitation that is to save and use location information automatically and systematically. U-Photo business model which we propose in this paper is a sort of network business model to connect content producer, consumer and sponsor. It also promotes specific location where end user takes photos to sponsor who wants to advertise through the location. The aim of this research is to develop a new business model using photos in U-Commerce/Media environment. We also analyze the implications of this business model and evaluate this business model to judge that it is going to work well in the real market.

Original languageEnglish
Title of host publicationProceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008
PublisherIEEE Computer Society
Pages1527-1532
Number of pages6
ISBN (Print)9780769534732
DOIs
Publication statusPublished - 2008
Event3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008 - Yilan, Taiwan, Province of China
Duration: 9 Dec 200812 Dec 2008

Publication series

NameProceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008

Conference

Conference3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008
Country/TerritoryTaiwan, Province of China
CityYilan
Period9/12/0812/12/08

Keywords

  • Commerce-Media Integrated Space
  • U-Commerce
  • U-Media
  • U-Photo Business Model

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