Understanding the impact of restaurants' initial online reputation on subsequent online reputation: Focusing on source and message credibilities

Nuree Chung; Namho Chung; Sung Byung Yang

Understanding the impact of restaurants' initial online reputation on subsequent online reputation: Focusing on source and message credibilities

Nuree Chung, Namho Chung, Sung Byung Yang

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

When consumers have no previous experience with products or services, they form trust on them based on credible sources and messages. Thus, online review sites have become crucial word-of-mouth channels where customers search for the credible information. Although considerable literature on online reviews has revealed the role of reviewers and review characteristics in forming consumer behaviors, few studies have examined their impact on business reputation building processes. Therefore, we investigate whether the overall tendency of initial source and message credibilities can moderate the impact of the initial online reputation on the subsequent online reputation. We listed up 1,516 newly opened restaurants located in Manhattan of New York City and collected their reviews posted over the first six months. Expected contributions are also discussed.

Original language	English
Title of host publication	Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society
Subtitle of host publication	Are We Ready?, PACIS 2018
Editors	Motonari Tanabu, Dai Senoo
Publisher	Association for Information Systems
ISBN (Electronic)	9784902590838
Publication status	Published - 2018
Event	22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 - Yokohama, Japan Duration: 26 Jun 2018 → 30 Jun 2018

Publication series

Name	Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

Conference

Conference	22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
Country/Territory	Japan
City	Yokohama
Period	26/06/18 → 30/06/18

Bibliographical note

Publisher Copyright:
© PACIS 2018.

Keywords

Credibility theory
Electronic word-of-mouth
Message credibility
Online reputation
Online review site
Source credibility

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

Chung, N., Chung, N., & Yang, S. B. (2018). Understanding the impact of restaurants' initial online reputation on subsequent online reputation: Focusing on source and message credibilities. In M. Tanabu, & D. Senoo (Eds.), Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018). Association for Information Systems.

Chung, Nuree ; Chung, Namho ; Yang, Sung Byung. / Understanding the impact of restaurants' initial online reputation on subsequent online reputation : Focusing on source and message credibilities. Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. editor / Motonari Tanabu ; Dai Senoo. Association for Information Systems, 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

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title = "Understanding the impact of restaurants' initial online reputation on subsequent online reputation: Focusing on source and message credibilities",

abstract = "When consumers have no previous experience with products or services, they form trust on them based on credible sources and messages. Thus, online review sites have become crucial word-of-mouth channels where customers search for the credible information. Although considerable literature on online reviews has revealed the role of reviewers and review characteristics in forming consumer behaviors, few studies have examined their impact on business reputation building processes. Therefore, we investigate whether the overall tendency of initial source and message credibilities can moderate the impact of the initial online reputation on the subsequent online reputation. We listed up 1,516 newly opened restaurants located in Manhattan of New York City and collected their reviews posted over the first six months. Expected contributions are also discussed.",

keywords = "Credibility theory, Electronic word-of-mouth, Message credibility, Online reputation, Online review site, Source credibility",

author = "Nuree Chung and Namho Chung and Yang, {Sung Byung}",

note = "Publisher Copyright: {\textcopyright} PACIS 2018.; 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 ; Conference date: 26-06-2018 Through 30-06-2018",

year = "2018",

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Chung, N, Chung, N & Yang, SB 2018, Understanding the impact of restaurants' initial online reputation on subsequent online reputation: Focusing on source and message credibilities. in M Tanabu & D Senoo (eds), Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018, Association for Information Systems, 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018, Yokohama, Japan, 26/06/18.

Understanding the impact of restaurants' initial online reputation on subsequent online reputation: Focusing on source and message credibilities. / Chung, Nuree; Chung, Namho ; Yang, Sung Byung.
Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. ed. / Motonari Tanabu; Dai Senoo. Association for Information Systems, 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - When consumers have no previous experience with products or services, they form trust on them based on credible sources and messages. Thus, online review sites have become crucial word-of-mouth channels where customers search for the credible information. Although considerable literature on online reviews has revealed the role of reviewers and review characteristics in forming consumer behaviors, few studies have examined their impact on business reputation building processes. Therefore, we investigate whether the overall tendency of initial source and message credibilities can moderate the impact of the initial online reputation on the subsequent online reputation. We listed up 1,516 newly opened restaurants located in Manhattan of New York City and collected their reviews posted over the first six months. Expected contributions are also discussed.

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Chung N, Chung N , Yang SB. Understanding the impact of restaurants' initial online reputation on subsequent online reputation: Focusing on source and message credibilities. In Tanabu M, Senoo D, editors, Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Association for Information Systems. 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

Understanding the impact of restaurants' initial online reputation on subsequent online reputation: Focusing on source and message credibilities

Abstract

Publication series

Conference

Bibliographical note

Keywords

UN SDGs

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Cite this