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Using social media data to explore communication processes within South Korean online innovation communities

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)

Abstract

In order to explore new scientific and innovative communities, analyses based on a technological infrastructure and its related tools, for example, 'Web of science' database for Scientometric analysis, are necessary. However, there is little systematic documentation of social media data and webometric analysis in relation to Korean and broader Asian innovation communities. In this short communication, we present (1) webometric techniques to identify communication processes on the Internet, such as social media data collection and analysis using an API-based application; and (2) experimentation with new types of data visualization using NodeXL, such as social and semantic network analysis. Our research data is drawn from the social networking site, Twitter. We also examine the overlap between innovation communities in terms of their shared members, and then, (3) calculate entropy values for trilateral relationships.

Original languageEnglish
Pages (from-to)43-56
Number of pages14
JournalScientometrics
Volume90
Issue number1
DOIs
Publication statusPublished - Jan 2012

Bibliographical note

Funding Information:
Acknowledgments The authors are grateful to colleagues in the WCU Webometrics Institute for their valuable comments on an earlier version of this paper that was presented at the SunBelt Social Networks Conference in February 2011, prior to extensive modification with different research questions. This research was partly supported by the WCU (World Class University) program of the National Research Foundation of Korea, funded by the Ministry of Education, Science and Technology (No. 515-82-06574) (http://www.webometrics.yu.ac.kr).

Keywords

  • Innovation
  • Social media
  • Twitter
  • Webometrics

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