Abstract
ABSTRACT: In this study, a model is presented and verified using the concepts of risk factor, destination image, destination attachment, and destination satisfaction as they are perceived by international tourists. The relationships between these concepts were analyzed among 435 Japanese tourists who visited Seoul Korea. The Structural Equation Model (SEM) analysis results reveal: (1) physical risk, health risk, and psychological risk perceived by Japanese tourists have negative effects on the destination image; (2) destination image improves destination satisfaction; (3) destination attachment has a moderating effect on the relationship between two risks (physical and health) and destination image. The results of this study are discussed in terms of theoretical and practical suggestions for destination marketing and management.
| Original language | English |
|---|---|
| Pages (from-to) | 757-769 |
| Number of pages | 13 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 33 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 12 Jun 2016 |
Bibliographical note
Publisher Copyright:© 2016 Informa UK Limited, trading as Taylor & Francis Group.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
Keywords
- Japanese tourists
- Perceived risk
- destination attachment
- destination image
- destination satisfaction
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