@inproceedings{1199f7b1020d49a5a1af785e990f8654,
title = "What is difference between Korean and Japanese online game users: Analysis with a multi-group structural model",
abstract = "To compete successfully in today's global online game markets, a cross national analysis is becoming a more important issue. The purpose of this research is to identify if causalities among flow and customer loyalty are different between Korean and Japanese online games. To perform our research, we use Multigroup Structural Equation Model",
author = "Moon, {Jae Young} and Lee, {Sang Chul} and Kim, {Nam Hee} and Suh, {Yung Ho}",
note = "Copyright: Copyright 2020 Elsevier B.V., All rights reserved.; 1st International Conference on Semantics, Knowledge and Grid, SKG 2005 ; Conference date: 27-11-2005 Through 29-11-2005",
year = "2005",
doi = "10.1109/SKG.2005.145",
language = "English",
isbn = "0769525342",
series = "Proceedings - First International Conference on Semantics, Knowledge and Grid, SKG 2005",
publisher = "IEEE Computer Society",
booktitle = "Proceedings - First International Conference on Semantics, Knowledge and Grid, SKG 2005",
address = "United States",
}