What is difference between Korean and Japanese online game users: Analysis with a multi-group structural model

Jae Young Moon, Sang Chul Lee, Nam Hee Kim, Yung Ho Suh

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

To compete successfully in today's global online game markets, a cross national analysis is becoming a more important issue. The purpose of this research is to identify if causalities among flow and customer loyalty are different between Korean and Japanese online games. To perform our research, we use Multigroup Structural Equation Model

Original languageEnglish
Title of host publicationProceedings - First International Conference on Semantics, Knowledge and Grid, SKG 2005
PublisherIEEE Computer Society
ISBN (Print)0769525342, 9780769525341
DOIs
Publication statusPublished - 2005
Event1st International Conference on Semantics, Knowledge and Grid, SKG 2005 - Beijing, China
Duration: 27 Nov 200529 Nov 2005

Publication series

NameProceedings - First International Conference on Semantics, Knowledge and Grid, SKG 2005

Conference

Conference1st International Conference on Semantics, Knowledge and Grid, SKG 2005
Country/TerritoryChina
CityBeijing
Period27/11/0529/11/05

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