TY - GEN
T1 - Why go green
T2 - 17th Americas Conference on Information Systems 2011, AMCIS 2011
AU - Ryoo, Sung Yul
AU - Koo, Chulmo
AU - Wati, Yulia
PY - 2011
Y1 - 2011
N2 - The aims of the research are to present a model of environmental performance by measuring the effects of a firm's green practice in conjunction with inter-functional coordination mechanisms, and in turn, measure how environmental performance influences firms' economic performance. Moreover, this study synthesizes both ecological modernization theory (EMT) and complementarity theory (CT) as a theoretical lens to develop a comprehensive model. The results of this study showed that green practice-manufacturing coordination and green practice-supply chain coordination have positive effect on environmental performance. However, the relationship between green practice-marketing coordination and environmental performance and the relationship between green practice-IS coordination and environmental performance were insignificant. Moreover, environmental performance is confirmed as an important antecedent of economic performance. Discussion and implications are provided.
AB - The aims of the research are to present a model of environmental performance by measuring the effects of a firm's green practice in conjunction with inter-functional coordination mechanisms, and in turn, measure how environmental performance influences firms' economic performance. Moreover, this study synthesizes both ecological modernization theory (EMT) and complementarity theory (CT) as a theoretical lens to develop a comprehensive model. The results of this study showed that green practice-manufacturing coordination and green practice-supply chain coordination have positive effect on environmental performance. However, the relationship between green practice-marketing coordination and environmental performance and the relationship between green practice-IS coordination and environmental performance were insignificant. Moreover, environmental performance is confirmed as an important antecedent of economic performance. Discussion and implications are provided.
KW - Environmental Performance
KW - Green Practices-IS Coordination
KW - Green Practices-Manufacturing Coordination
KW - Green Practices-Marketing Coordination
KW - Green Practices-Supply Chain Coordination
UR - http://www.scopus.com/inward/record.url?scp=84870194901&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84870194901
SN - 9781618390981
T3 - 17th Americas Conference on Information Systems 2011, AMCIS 2011
SP - 2511
EP - 2520
BT - 17th Americas Conference on Information Systems 2011, AMCIS 2011
Y2 - 4 August 2011 through 8 August 2011
ER -